Few theoretical strategies for startups

Following the ideas and the team is the most important strategy for launch. Under the strategy refers to the order of actions from the beginning of the work to start and succeed.

In the first place you choose on what the market will work. Keyword - choose. Markets can be divided into early market ( a new device, innovation), resegmentirovanny market ( the same that is on the market - only to another) and the mature market ( already has everything, but you have a simpler or cheaper). By positioning the product often you determine at what the market will prove to be. That is, you can enter the mobile market as fundamentally different as a new device or mobile phone without a screen or as a simple mobile phone with a bunch of functions. Your positioning is relative to the market in fact is your market.

In the second place on the strategy affects the price of your product category: it is a cheap, average or expensive. The analogy with StartinGarage - food, mobile phones and kitchen. People perceive different products of different price categories and expect them different things. For example, a simple and cheap food - always clear to people. They simply buy. In the middle price segment more often people make decisions based on comparisons. A high price point people start buying something intangible ( the dream of health, for example).

But the third - a target audience of a startup. This, for example, Enterprise, SMB, Consumer startup.

These three parameters determine the choice of strategy. In the next issue will discuss these strategies in more detail, while the overall picture enclose. Under the chatter on it means that the sales are used to development, so the presentation here is more important than the product.